MEAT CASA
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Meat Casa is a sub-brand under Taiwan Secom Group. Together with the two popular sub-brands, Mr. Meat and C-kitchen by FUK, they have launched frozen cooking packages, all of which are mainly sold online. The Group's innovative technology and the management system of the household community differentiate Meat Casa from other competitors. It helps overcome the store-to-store restrictions on package collection and storage and achieves store-to-home delivery — which is also more aligned with the eating habits of modern people
during the pandemic.
during the pandemic.
The company's logo is based on the Chinese character “meat” (⾁) and the “home” graphic, combining both images to create a brand identity belonging to Meat Casa. It is surrounded by elegant cursive, presenting a relaxed vibe where you can easily prepare to serve at home.
The brand graphic patterns are composed of a variety of home shapes, expressing the image of meat delivery to different households.
The brand graphic patterns are composed of a variety of home shapes, expressing the image of meat delivery to different households.
肉到家
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肉到家是中保餐飲集團旗下的品牌，並整合集團旗下的兩大人氣品牌，分別是肉大人及棧直火與自家產品共同推出各具特色的冷凍調理包，皆以網路銷售為主。藉由集團科技技術及中保社區的管理系統，與其他競品做出差異化，克服收取與存放的店到店限制，達到店到家－「送肉到你家」的優勢，也更符合現代人疫情下的飲食習慣。
「肉」字體的輪廓到「家」圖形的結構，結合兩者意象創造出屬於肉到家的識別，輕快並優雅的草寫環繞其中，呈現在家就能輕鬆動手準備上桌享用的氛圍，並以家的各式造型構成品牌輔助圖紋，表現肉到家將肉品送到不同家家戶戶的意象。
Client | MEAT CASA
Design Company | IF OFFICE
Art Direction | Yu Feng, Neu Huang
Design | Pinzo Zhou
Design Company | IF OFFICE
Art Direction | Yu Feng, Neu Huang
Design | Pinzo Zhou
