SHAO BAR
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The brand concept came from the wordplay of “grid” and “internet”, which shared similar pronunciations in Chinese, and both used the same character “網”.
Nowadays, people tend to rely on the internet for restaurant recommendations, which inspired the pun “find barbecue on the internet(網) / barbecue grid(網)”. Therefore, the grid became the
visual identity for the barbecue restaurant, Shao Bar.
Nowadays, people tend to rely on the internet for restaurant recommendations, which inspired the pun “find barbecue on the internet(網) / barbecue grid(網)”. Therefore, the grid became the
visual identity for the barbecue restaurant, Shao Bar.
The branding combined the wire grid with Taiwanese phonetic symbols and characters to highlight the barbecue spirit and create an unique visual experience.
燒吧
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「網」上找燒肉，燒吧，燒肉吧餐廳。
燒肉桌上最美的圖紋，就是烤出美味燒肉的烤網，將台灣特有的注音符號及文字與烤網結合，使之不只是配角，而是擁有獨特個性且更是最具燒肉精神的代表。只要來燒吧即刻成為「網美」和「網帥」，也正是現代人創造的新台式飲食文化。
Client | SHAO BAR
Design Company | Transform Design
Art Direction | Leo Huang
Design | Pinzo Zhou
Design Company | Transform Design
Art Direction | Leo Huang
Design | Pinzo Zhou
