FARGLORY
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It has been more than 50 years since Farglory was established. After brand repositioning and reorganization, it has given the brand spirit of the new generation and led to the development of the brand structure of eight businesses. “Dream Bigger. Do Together.” as the tagline to rebrand and redefine Farglory. The corporate identity retains the original symbol but gives it a more international and modern new meaning, and takes the original symbol as “Dream Channel”, which switches on the channel of storytelling and imagination as well.
遠雄集團
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遠雄企業創立至今已50餘年，經重新疏理及定位，賦予新時代的品牌精神，引領八項事業的品牌架構開展，
以「築夢齊飛」為遠雄集團品牌再造重新定義。築－建築與構築的底蘊；夢－所有合作夥伴的不同夢想；
齊－企業文化合作共創的精神；飛－攜手共同朝夢想起飛，並以「Dream Bigger. Do Together.」作為Tagline。企業識別則保留原有意象但賦予更加國際化與現代化的新意，並萃取原有圖形化為夢想通道，更是開啟每個說
故事與想像的通道。
以「築夢齊飛」為遠雄集團品牌再造重新定義。築－建築與構築的底蘊；夢－所有合作夥伴的不同夢想；
齊－企業文化合作共創的精神；飛－攜手共同朝夢想起飛，並以「Dream Bigger. Do Together.」作為Tagline。企業識別則保留原有意象但賦予更加國際化與現代化的新意，並萃取原有圖形化為夢想通道，更是開啟每個說
故事與想像的通道。
Client | Farglory
Design Consultancy | MARKiT Strategy
Strategy Direction | Francis Huang
Art Direction | Pinzo Zhou, Kaiting Hsu
Design | Pinzo Zhou, Kaiting Hsu, Kai Tsai
Design Consultancy | MARKiT Strategy
Strategy Direction | Francis Huang
Art Direction | Pinzo Zhou, Kaiting Hsu
Design | Pinzo Zhou, Kaiting Hsu, Kai Tsai
