FOUR FOOD DEPOT
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Four Food Depot is a high-end supermarket that inherits the belief of ZonZen Yakiniku. It strictly selects products with the highest specifications and insists on using only the best ingredients from farm to market.
The new logo design is based on the ancient Chinese character “Four” (四), combined with the roof of the “depot” (倉庫). It also integrated the badge symbolizing army ranks to implement the spirit and story of the brand concept.
四行倉庫
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「一生懸命・以肉之名」是燒肉中山的信念,「開倉賑糧・兼善天下」是四行倉庫的使命。
四行倉庫是傳承燒肉中山的一脈血統,以最高規格嚴格選品的高檔超市,堅持只使用最好的食材,從產地選材到餐桌,以高端餐廳的選材標準為客人準備今日家中的餐點。
品牌標誌基礎結構來自四行倉庫的「四」古字與「倉庫」的屋頂結合,更融入象徵著軍階的符號,貫徹品牌理念的革命精神與故事。
Client | FOUR FOOD DEPOT
Design Company | IF OFFICE
Art Direction | Yu Feng, Chao Chen
Design | Pinzo Zhou
Design Company | IF OFFICE
Art Direction | Yu Feng, Chao Chen
Design | Pinzo Zhou