DYNAFONT
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The company’s logo is based on the Chinese character “hua” (華), which refers to Chinese culture, and the ancient character for “flower” (花), to represent the idea of glamour and beauty. The imagery of “hua” is presented by elements of writing grids used in Chinese calligraphy and the moveable types used in the printing press.
The design of the logo communicated DynaComware's efforts in the design of Chinese fonts and the pursuit of aesthetics and technological innovation that gave fonts different expressions. We hope that by adding life to fonts, we can make the world a better place by communicating emotions and cultures.
華康字型
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品牌標識基礎結構來自華康字型的「華」字。
「華」是中國、華夏的簡稱，它也是「花」的古字，有美麗富有光彩的意思，結合了中國書法的九宮格與鉛字排版的元素，透過圖地反轉的手法，呈現「華」的意象。表達華康致力於漢字設計，追求美學與科技的創新，讓文字有了不一樣的表情。
「華」是中國、華夏的簡稱，它也是「花」的古字，有美麗富有光彩的意思，結合了中國書法的九宮格與鉛字排版的元素，透過圖地反轉的手法，呈現「華」的意象。表達華康致力於漢字設計，追求美學與科技的創新，讓文字有了不一樣的表情。
Client | DynaComware
Design Agency | Ogilvy
Art Direction | Chyi Lin, Wawa Huang
Design | Wawa Huang, Pinzo Zhou
Design Agency | Ogilvy
Art Direction | Chyi Lin, Wawa Huang
Design | Wawa Huang, Pinzo Zhou
