WHITE ROCK INTERIOR DESIGN
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White — clear and fresh appearance / Rock — stony material
White Rock is inspired by the pure white color and the stony material. The founders appreciate the characteristics of the natural material; they want to make the best use of each one, and create the greatest value.
The new logo design is based on the Chinese character “rock” (岩), the initial idea came from the hexagonal shape of a rock combining a cube structure. From the top view, the strokes of the Chinese character created a 3D optical illusion within the hexagon outline to represent physical space. The opening in the hexagon outline acted as an entrance to allow more imagination and interaction. The new branding also conveyed the core value that the brand would like to spread, using different perspectives as observers to provide the most suitable suggestions
for their clients.
顥岩空間設計
for their clients.
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顥－潔白清新之貌；岩－岩石。
純淨的白色系與構成地殼的石質作為初始點。尊重材質本身的特性，將每種材質發揮到極致，創造出最大價值。期望將眼前未經處理的璞石，經由細心雕琢煥化成瑰玉。
品牌標誌基礎結構來自顥岩空間設計的「岩」字。
「岩」與六角形結合，六角形結構同時是富有空間感的立方體輪廓，負空間的部分如俯視圖裡充滿路徑的意象，圍繞「岩」的外邊留下開口，讓整體有更多想像空間與表達方式，也是品牌想傳達的核心精神，以不同視角作為觀察者的角色，提供最符合需求的建議。
「岩」與六角形結合，六角形結構同時是富有空間感的立方體輪廓，負空間的部分如俯視圖裡充滿路徑的意象，圍繞「岩」的外邊留下開口，讓整體有更多想像空間與表達方式，也是品牌想傳達的核心精神，以不同視角作為觀察者的角色，提供最符合需求的建議。
Client | White Rock Interior Design
Art Direction, copy and design | Pinzo Zhou
Art Direction, copy and design | Pinzo Zhou
